To inquire about becoming a Trademark Licensee of Princeton University, please complete this online form. For all other inquiries please contact the Associate Director of Trademark Licensing.

Links to password protected identities: 

• Princeton Athletics/Spirit Identity
• Overall University Identity 

It is essential that licensees follow the guidelines to ensure that Princeton’s trademarks are used correctly and consistently.

All artwork/product designs must be submitted for review and approval prior to any production, marketing or sales. Designs may be submitted through:

• email

When developing production schedules licensees should take into consideration the amount of time required for Princeton’s review and approval of artwork. If possible, Trademark Licensing (TML) will try to accommodate requests for urgent artwork review.

Royalty Reports and payments are due on a quarterly basis (even if no sales activity occurred during the quarter). The reports and associated payments are due no later than 30 days after the end of the calendar quarter (refer to the schedule below). Licensees will receive email notifications regarding royalty reports for each quarter, along with a blank report form.

Payments may be made by:

• ACH (automated clearing house), contact the Associate Director of Trademark Licensing for details
• Check, made payable to The Trustees of Princeton University.

The CLPA (Collegiate Licensing Product Association) is a non-profit organization consisting of colleges, universities, bowls and special properties that participate in the CLPA Authentication Program. Princeton is an active CLPA member and requires licensees to affix either the CLPA hangtag or holographic sticker to all Licensed Products and/or packaging.  The CLPA Authentication Program helps to protect its members from unlicensed/counterfeit merchandise. To find out more about the program or to order hangtags, labels or holographic stickers please visit the CLPA website.

The Licensed Products list is a resource which indicates the types of merchandise that may be manufactured under a trademark license. If a product is not included on this list, please contact the Associate Director of Trademark Licensing to determine if it may be produced under a trademark license. 

Apparel

Other Items 

The Current Products by Approved Licensee List (PDF) provides the names of current licensees and examples of their merchandise. This list may change as licensees receive approval to change their product offerings.

The following items are excluded from Princeton’s Trademark Licensing Program and may not be used with any of Princeton University’s trademarks or logos:

1. Items for official Princeton business purposes and official Princeton ceremonies, including, but are not limited to, stationery, business cards, directories and official reports
2. Items such as personal bank checks and address labels
3. Princeton Letter Sweater
4. Alcoholic beverages
5. Tobacco and smoking products 
6. Food products
7. Sexually oriented goods
8. Healthcare products and toiletries
9. Goods related to gambling, lotteries, sweepstakes
10. Religious or burial goods
11. Products of a political nature
12. Education-related products
13. Goods including names or pictures of current students (i.e., athletes, movie stars, etc.)
14. Services of any kind (i.e. moving companies, area entertainment programs or tour services)
15. Advertising or promotional literature of any kind
16. Goods making unfavorable references to race, religion, sex, national origins or handicaps
17. Firearms and weapons
18. Products in "poor taste," including bathroom products

Information about placing an advertisement in the Princeton Alumni Weekly may be found on PAW’s website.

For a calendar of public events at Princeton University.